送100元体验金棋牌,打糖果官网正规网址

16
2017/12
来自国际专家的25个logo设计技巧及扩展阅读,助您成就强大品牌
|标志设计|logo教程

伟大的logo设计需要复杂的设计技巧,创意理论和应用技能。任何有价值的设计师都能创造出适合目标的logo,但真正掌握设计技巧的各个方面需要时间。尚略logo设计公司送100元体验金棋牌,体彩11选五中奖规则经常和品牌专业人士,和客户谈过好的logo创造设计的复杂性,以及什么是一个伟大的标志。


25个专业logo设计技巧,助您掌握品牌设计艺术,成就强大品牌


来自国际专家的25个logo设计技巧及扩展阅读-上海尚略logo设计公司教程

 

BENPIAN,SHANGLVElogoSHEJIGONGSIZHONGXINZHENGLICHULAI5DAlogoSHEJILIUCHENG,HEJI25GELAIZIGUOJISHEJIZHUANJIAYIZHIRENKEDEZHUANYEBIAOZHIlogoSHEJIJIQIAOJIAOCHENG,KEYIBANGZHUNINGAIJINNINDEPINPAISHEJIGONGZUO。CONGYANJIUJIEDUANKAISHI,TONGGUOBUTONGJIEDUANDElogoSHEJILIUCHENGYUFANGFA,DAOZUIZHONGYINGYONGDElogoSHEJI。


一、logo设计研究与策略阶段


ZAIRENHEYIGEXINDElogoSHEJIXIANGMUZHONG,BICHUJIZHIZHANGZHIQIAN,SHENRUYANJIUSHIZHIGUANZHONGYAODE。ZHEILIYOUWUGElogoSHEJIJIQIAOLAIZHANGKONGZHEIGEGUANJIANDEDIYIJIEDUAN。


01.了解竞争对手


国际专家的25个logo设计技巧-了解竞争对手-苹果logo


PINGGUOGONGSIZAI80NIANDAIDUICHUANTONGDEJISUANJILINGYUCHANSHENGLEJUDADEYINGXIANG,CONGCIFAZHANCHENGWEISHIJIESHANGZUIYOUJIAZHIDEPINPAIZHIYI。


送100元体验金棋牌,李逵打鱼游戏网络版ZAINIKAISHISIKAOYIGElogoSHEJIGAINIANZHIQIAN,SHOUXIANCHEDIDIYANJIUNIDEMUBIAOSHICHANG,XIANGKEHULEJIEYIXIEGUANYUNIJINGZHENGDUISHOUDEXINXI。BIJIAOJINGZHENGDUISHOUDESUOYOUlogo,ZHEIXIANGYANJIUHENKENENGHUIJIESHIYIXIEZAIZHEIGESHICHANGLINGYUGENSHENDIGUDEPINPAIGUANLI,YOUSHIKEYITONGGUOWANSHUXIDESHIJUELIANXIANGLAIBANGZHUNI。DANYAOJIZHU,XUDUOSHIJIESHANGZUIZHIMINGDElogoSHEJINENGGOUTUOYINGERCHU,SHIYINWEITAMENBIKAIQUSHI,SIWEIFANGSHIBUTONG。


02.问正确的问题


国际专家的25个logo设计技巧-问正确的问题


沃尔夫·奥林斯(Wolff Olins)在约翰逊的书中引用了麦克米伦癌症支持的文案主导品牌,是围绕着一系列“我们......”的陈述而建立的,这些陈述有助于回答一些关键的品牌问题。


ZHANLVEZHENGZAICHENGWEIPINPAIGUOCHENGZHONGYUELAIYUEZHONGYAODEYIBUFEN,ZHEIZAISHIJIANZHONGYIWEIZHESHENME,TONGCHANGQUJUEYUXIANGMUDEGUIMO,DANYIQIESHIYUTICHUZHENGQUEDEWENTI。MAIKEER·YUEHANXUN(Michael Johnson)DESHUJI“ PINPAI:WUGEBANBU”ZHUANZHUYUYUEHANXUN·BANKESI(Johnson Banks)DECHUANGZUOGUOCHENG,HANGAILEFUZADETIAOZHAN。


在这篇文章中,约翰逊提倡以以下六点作为起点:


(1)WOMENWEISHENMEZAIZHEILI?

送100元体验金棋牌,澳客竞彩必发交易量(2)WOMENZUOSHENME,WOMENZENMEZUO?

送100元体验金棋牌,双色球怎样买中奖几率高(3)SHISHENMERANGWOMENYUZHONGBUTONG?

(4)WOMENZAIZHEILISHIWEILESHEI?

(5)WOMENZUIKANZHONGSHENME?

(6)WOMENDEGEXINGSHISHENME?


03.在设计过程中保持灵活性


国际专家的25个logo设计技巧-在设计过程中保持灵活性


 

PINPAI:ZAI5GEBANDEBUZHOUZHONG,QIANGLIETUIJIANYUEDULAIBANGZHUNILEJIEPINPAIGUOCHENGDESUOYOUGUANJIANJIEDUAN,YIJITAMENZHIJIANDEHUISEDIDAI

 

送100元体验金棋牌,玩彩票快三怎么能赢YIDANNIZHIDINGLEYIGECELVE,JIUYINGGAIXIANGXIANGHOUXU“WOMENRUHEZUODAOZHEIYIDIAN”,ZHEIBUFENDEWENTIDAIBIAOLEZHANLVEYUSHEJIZHIJIANDEHUISEDIDAI。

 

GENJUYUEHANXUNDESHUOFA,ZHEIKENENGSHIYITIAOSHUANGXIANGDETONGDAO。YIXIEZAILILUNSHANGKEXINGDEGAINIANXINGZHANLVESIXIANG,ZAISHIJIANZHONGKENENGHUIZAIKESHIHUADEQINGKUANGXIABENGKUI; XIANGFAN,ZAISHEJIJIEDUANCONGZUOCHANGCHUXIANDELINGRENXINFUDESHIJUEJIEJUEFANGANKEYIFANKUIDAODIERJIEDUAN,BINGYOUZHUYUDUICELVEJINXINGHUIGUXINGDEGAIJIN。


04.尊重品牌的传统


国际专家的25个logo设计技巧-尊重品牌的传统


NUOSIPINPAIYINGXIANGLIHUOJIANGPINPAIHEZUOSHEZHONGXINHUANQILEXUDUOXIAOFEIZHEDUIGAIZUZHIDEGANQING。


RENMENPUBIANRENWEI,ZUOWEIYIZHONGQUSHI,SUOWEIDE“FUGU”YUNDONGPINPAIKAISHIYOUZANYUDEHEZUOSHEPINPAILAKAIWEIMU,TAZHONGXINJIHUOLEQIYUANYOUDE60NIANDAISHANGBIAO,BINGZAI2016NIANYINGDELEJISUANJIYISHUZAZHIDELINGRENCHUIXIANDEPINPAIYINGXIANGJIANG 。NatWestHEKEDAZAIJIGEYUEZHIHOUJIUKAISHILE,DANSHIWOMENZAICBSHANGZHENGBIANSHUO,WOMENYINGGAIDUIFUGUSHEJIQUSHIBAOCHIJINGTI。DANSHI,RUGUOZAISHANGBIAOlogoZHONGCUNZAIZHENZHENGDEYICHANHEWEIKAIFADEQIANLI,YINGKAOLVJIANGQIDAIDAOZUIQIANMIAN。BEIAIERLANLIANHECHUANGSHIRENStephen GilmoreZAI“JISUANJIYISHUZAZHI”DI259QIDEYIPIANWENZHANGZHONGZHICHU:“BAZIWOFANGZAIYIBIAN,BUYAOHUSHIBIERENCHUANGZAODESHEJISHIZHIGUANZHONGYAODE,ZHEIYANGZUOJIKAOLVDAOJINHUA,YOUKAOLVDAOGEMING。”


05.记住:logo只是品牌接触点的一部分


ZUOWEIPINPAIYINGXIANGJIANGDEPINGWEIBULUSI·DAKEWOSI(Bruce Duckworth)HEMAKE·BANGNA(Mark Bonner)ZAI2016NIANPINGXUANDANGTIANPAISHEDESHIPINZHONGTAOLUNDAO,BIAOZHIlogoSHEJIZHISHIXIANDAIPINPAIHUAGUOCHENGZHONGDEYIXIAOBUFEN。ZHENGRUBANGNASUOSHUO,JINZITADIANDAOLE:XIANZAIRENMENTONGGUOGEZHONGBUTONGDEJIECHUDIANYUPINPAIJIECHU,ERlogoBINGBUZONGSHITAMENYUPINPAIDEDIYIGEJIECHUDIAN。ZAIKAIFAHUIBIAOlogoSHEJISHIQINGLAOJIZHEIYIDIAN:BAOCHITONGYONGXINGHELINGHUOXING,BINGKAOLVRUHEJIEJIANQITAPINPAIDEJINGYAN,CONGBAOZHUANGDAOYUYINYUDIAODEPINPAIHUDONG。


扩展阅读:


品牌LOGO设计过程、要求及方法(上)

品牌LOGO设计过程、要求及方法(下)


二、选择正确的logo字体


送100元体验金棋牌,福彩3d1d中奖规则XUANZEZHENGQUEDEZITISHIlogoSHEJIGUOCHENGDEGUANJIANBUFEN——SHISHISHANG,SHIJIESHANGXUDUOZUIZHIMINGDEPINPAIDOUSHIWENZIlogoBIAOZHI,WANQUANYIKAOPAIBANLAICHUANDATAMENDEXINXI。ZHEILISHIWOMENDElogoSHEJITISHI,XIWANGKEYIJINIGENGDUODIBANGZHU。


06.仔细选择你的logo字体


国际专家的25个logo设计技巧-仔细选择你的logo字体-google字体

送100元体验金棋牌,五福彩最新版软件下载WUCHENXIANZITIJINNIANLAIZHUDAOLElogoSHEJI,TONGCHANGYUJIJIANZHUYIYUNDONGJINMILIANXIZAIYIQI—— LIRUWUJIAOXINGZAIWindows,WANSHIDAKA(MasterCard)HELUNDUNYISHUDAXUE(University of the Arts)ZHONGDEGAODIAOZHEKOU。


2015NIAN,GUGEZHANGQISHIYONGDEZHUMINGDECHENXIANlogoBEIGENGYOUHAO,GENGXIANDAIDEWUCHENXIANZITIQUDAI,DANSHI,BUYAORANGQUSHIYINGXIANGNIDEPANDUAN:CHENXIANZITIRENGRANSHINIZUIXINXIANGMUDEZHENGQUEXUANZE,YOUQISHIRUGUONIXUYAOYIGESHISHANGDE,HAOHUADE,CHUANTONGDEHEZHUANYEDEGANJUE,NEIMEHUADIANSHIJIANLAIYANJIUNIDEZITIXUANZE,SHIFEICHANGZHIDEDE。ERDUIZHONGWENLAISHUO,GENGXUYAOHAOHAOYANJIUlogoDAPEIDEZITILE,TEBIESHICHUNWENZIlogo。


扩展阅读:


如何为您的品牌选择字体-上海品牌设计公司品牌字体设计教程


07.调整和改进以增加个性


国际专家的25个logo设计技巧-调整和改进以增加个性

送100元体验金棋牌,体育彩票都是几点下班RUGUOZAIBIAOSHIlogoZHONGSHIYONGXIANYOUDEZITI,YOUQISHIXIANGHelveticaZHEIYANGJIHUWUCHUBUZAIDEZITI,NEIMEZAIQITAJIECHUDIAN(RUTUXIANG,DIAOSEBAN,YUQIDENGDENG)SHANGJINGCHANGHUISHIJIAGENGDUODEYALILAIFAZHANHETISHENGPINPAIDEGEXING。


ZAIXIANYOUZITIZHONGSHEZHIJIANDANDEBIAOSHIFUSHI,SHULIANDEGENZONGHEZIJUDIAOZHENGFEICHANGZHONGYAO。KUANGUILEIXINGKEYIGANSHOUDAOFUZAHEQUANWEI,ERJINMIXIZHIDEZIJIANJUKEYIBANGZHUJIANGDANGEZIMUZUOWEIDULIDANYUANSUODINGZAIYIQI。

国际专家的25个logo设计技巧-调整和改进以增加个性-V&A标识


约翰·弗莱彻(Alan Fletcher)简洁的风格可以带来长久的生命,简单而时尚的V&A标识依赖于“和”与“A”之间的相互作用。


送100元体验金棋牌,燕赵风采排列期开奖号码YIDANJINRUlogoXINGSHI,DIAOZHENGHEXIUGAIZITIYEKEYIPINGHUAZIXINGZHIJIANDELIANXI,HUOZHETIANJIAYIGEDUTEDENIUQUYISHIYINGPINPAIDEQIZHI——YIGELIZISHIZAIPIPEIDEJIAODUJIANQIEZIMUZHONGDUAN,YITIGONGYIGEQINGXIDE,JIANJINDEGANJUE。


扩展阅读:


标志标准字体设计为什么注重个性化设计?


08.考虑个性化的插图与手绘类型


国际专家的25个logo设计技巧-考虑个性化的插图与手绘类型-可口可乐字体

ZAIYIGEDUOSHIJIDESHIJIANLI,KEKOUKELElogoZHIYOUXIANGDUIWEIMIAODEDIAOZHENG,TAZHENGMINGLESHOUHUITUANSHIDElogoKEYIJINGSHOUSHIJIANDEKAOYAN.


YOUSHIHOU,XIANYOUDEZITISHIBUSHIHEDE,ERSHOUHUIDEZITISHEJIGENGSHIHEZHEIGEPINPAI。KEKOUKELEYEXUSHIYIGEDUOSHIJIYILAIZHUJIANYANBIANCHULAIDEZUIJUDAIBIAOXINGDELIZI。


YUJINGZHENGJILIEDEJINGZHENGDUISHOUBAISHIGONGSI(Pepsi)XIANGBI,BAISHIGONGSIZHISHAOJINGLILE7CIZHONGDADEDIEDAI,ERSHICHANGLINGDAOZHEYUNDONGDElogoYU19SHIJIMOQIJIBENXIANGTONG。RUGUOKEKOUKELE(coca - cola)FANGQILEZHEIKUANSHUXISHOUHUIZITIERGAICHENGWUCHENXIANZITI,JIUXIANGBAISHIKELE(Pepsi)ZAISHANGSHIJI60NIANDAISUOZUODENEIYANG,NEIJIUHUIYINQIXUANRANDABO。

 

送100元体验金棋牌,三公概率表WENTIHENJIANDAN:HUODEYIGEZHENZHENGDUTEDE,DINGZHIDECHATULEIXINGDEWEIZHI,SHINIJIZIJIMAILEYIXIEZHENZHENGZHANGSHOUDEQIANGDADEPINPAISHIBIE。(JINGUANSUOYOUZHEIXIEDOUSHIBAILE,ZHEIXIEMIANFEIDESHOUXIEZITISHIFEICHANGHAODEXUANZE)。


09.探索偶然的字母组合

国际专家的25个logo设计技巧-探索偶然的字母组合-YSL字母组合logo


YIFUSHENGLUOLANGDEYSLMEIYUANFUHAOSHIDESUODINGSHIYIGEJIANDANERYOUXIAODEBIAOZHI。


ZIMUZUHEBUYIDINGYAOBEIXIANZHIZAICHENYIHEHUNLIQINGJIANSHANG,RUGUOJIYUZHENGQUEDECHULI,GONGSIDESUOXIEXINGCHENGGUDINGDEPAIBAN,KEYIWEIPINPAICHUANGZAOYIGEJIANDANERYOUXIAODEBIAOZHI。


这在时尚领域尤其如此——Coco Chanel的连锁诠释和伊夫圣罗兰的美元符号式固定排版,就是突出的例子。


国际专家的25个logo设计技巧-探索偶然的字母组合-FEDEX


送100元体验金棋牌,今日排列三开机号LandorDEJIANDANERYOUXIAODEFedEx wordmarkYIZHISHIYOUSHIYILAIZUIYOUXIUDElogoZHIYI,ZHEIDOUYAOGUIGONGYUTAYINZANGDEJIANTOU


送100元体验金棋牌,糖果派对2一千一把YOUSHI,JISHISHIZUIJIANDANDEPAIBANFANGSHI,YENENGJIESHIOURANDE“SHIGU”,RUGUOFAZHANDEDANG,HUIDAOZHITIANCAIDENIUQU。LANDEDELIANBANGKUAIDIBIAOZHIJIUSHIYIGEDIANXINGDELIZI,“e”HE“x”ZHIJIANYINZANGDEJIANTOUSHIDESHIJIEGEDIDElogoSHEJIPINGLUNJIAWEIZHIQINGDAO。

 

CHANGSHIYONGBUTONGDEZITISHURUPINPAIMINGCHENG,YEXUZAIZIJIDEGONGZUOZHONGKENENGHUIFASHENGLEISIDEKUAILESHIGU。


10.所有宣传中使用专用品牌字体


国际专家的25个logo设计技巧-所有宣传中使用专用品牌字体-ITV


送100元体验金棋牌,双色球二等奖奖金排名FontsmithDEHUOJIANGDEITVDElogoSHEJIDEZITI,BEIKUOZHANDAOPINPAISHIYONGQITADEQUANZITI,YIQUEBAOZAISUOYOUDEQUDAOHEYINGYONGZHONGBAOCHIYIZHIDESHENGYIN。


RUGUONINDEKEHUFUDANDEQI,YUDalton Maag HUO FontsmithDENGZHUANYEDINGZHIPINPAISHEJIGONGSIJIGOUHEZUOKAIFAYIGEWANQUANPINPAIZHUANYONGDEZITIJIAZU,KEYIBAZITISHEJIFANGZAIYIGEPINPAIDEGEXINGSHANG,CHAOYUElogoLEIXING,BINGSHENTOUDAOSUOYOUPINPAIGOUTONGZHONG。


送100元体验金棋牌,重庆快乐十分走势图ZAITAMENZHIJIAN,ZHEILIANGJIAJIGOUYIJINGWEIBAOKUONUOJIYA,CANGCUI,LIYUERENEILU,2016,Sainsbury’s,ITVHELloydsDENGYIXILIEPINPAIGONGZUOGUO。Dalton MaagDECHUANGSHIRENBULUNUO•MAGEZAIJIESHOU《JISUANJIYISHU》CAIFANGSHIBIAOSHI:“LEIXINGJUEDINGLEPINPAIDEQINGGANJIDIAO。”


送100元体验金棋牌,广西双色球中奖记录“XIANGUnivers,ArialHUOHelveticaZHEIYANGDEGUAIYIZITIGANJUEGENGNANXINGHUA,JIXIEDEHESHEJIDEGENGLENG,ERBUSHIXIANGFrutiger,ZHEISHIYIGEMEIYOUCHENXIANDERENWENZHUYIZHE,GENGKAIFANG,REQING,YOUHAO,PINGYIJINREN。”ERCHENXIANZITIKENENGXIANDEGUOSHIHUOSHUSHENGQI。


DANGGONGSIMINGCHENGBEISHANCHUSHI,YIXIESHIJIESHANGZUIJUBIAOZHIXINGDEPINPAIRENGRANSHIKESHIBIEDE。YIGEGENGGAOJIDEJULEBUYIJINGQUDELEYIGETEDINGXINGSHIDESUOYOUQUAN,YIZHIYUTASHENZHIBUXUYAOWANQUANDEYISHIDAOYIGEBIAOZHIXINGSHIYUTADEPINPAIXIANGLIANXI。


三、注意logo形状和象征意义

 

送100元体验金棋牌,澳门葡萄京平台游戏appZHEILIYOUlogoSHEJIWUGEJIQIAO,BANGZHUNIZHANGWOXINGZHUANGHEXIANGZHENGYIYI。


11.简洁


国际专家的25个logo设计技巧-简洁-耐克logo


DANGSHIDEYIGEXUESHENG,Carole DavidsonZUICHUZHIFULE35MEIYUANLAISHEJINAIKElogo:ZHEISHIYIGEFEICHANGJIANDANDEXINGZHUANG,KEYITONGGUOJIBIKUAISUBIHUA。

 

所有最好的logo设计例子都遵循一些黄金法则。首先,也许最重要的是:简单。把思想放进你的概念中,但不要过度执行,或者纯粹为了它而修饰一个标记。你需要让它易于识别,以及多尺度和应用的多功能性。想一想,如果在网站的页脚上使用微小的标签,它会在一个建筑物的正面印上吗?


测试你的概念的简单性的一个好方法是不断减去元素,直到达到最基本的形式。在这里很残酷。如果你用一些粗糙的笔画快速勾画,它还是可以识别的吗?它最独特的定义是什么?一般来说,logo设计越简单,就越难忘。


扩展阅读:


上海logo设计公司教程:logo设计更加简约和独特的6个技巧


12.了解形状心理学


国际专家的25个logo设计技巧-了解形状心理学


送100元体验金棋牌,11选5总和单双漏洞HUANGSESANJIAOXING,HONGSEFANGXINGHELANSEYUANXINGYIJINGCHENGWEIBAOHAOSISHEJIXUEYUANDESHIJUEFUHAO——TIXIANLEKEYIYINGYONGYUlogoSHEJIDEYIGEYUANZE,ZHENGRUMarco UgoliniSUOXIEDETIWEI“Bauhaus Revisited”,YOUYIDINGDE“JIANTIEHUA”FENGGEDESHIJUEBAOZHENGRANGRENHEBIAOZHISHEJIZHUANJIAYAOYAQIECHI。BIMIANCHANGJIANDEFANCUO,RUDENGPAODAIBIAO“XIANGFA”HUODIQIUYIZUOWEI“GUOJI”DENGBUXIRENHEDAIJIADESUOXIE。DANSHIXINGZHUANGXINLIXUEYUANYUANCHAOCHULEXIANERYIJIANDECHENGDU。Wassily KandinskyDEYANJIUCHENGGUOSHIHUANGSESANJIAOXING,HONGSEZHENGFANGXINGHELANSEYUANXING,TAMENJINGCHANGBEIYONGZUOYINGXIANGLIHENDADEBAOHAOSISHEJIXUEYUANDEXIANGZHENG。TAMENRENWEIXINGZHUANGHEYANSEKEYICHAOYUEWENHUAHEYUYANZHANGAI。


KANGDINGSIJIRENWEI,MINGLIANG,HUOPODEHUANGSEHESANJIAOXINGDEJIAORUILI;LENGJING,JINGSHENDELANSESHIYUANDEYIGEWANMEIPIPEI;ERPOSHI,NEIZANGDEHONGSEHENHAODEDAPEILEYIGEZHENGFANGXING。SHAOHOUWOMENJIANGGENGXIANGXIDITANTAOSECAILILUN。


扩展阅读:


上海logo设计公司设计课堂:logo形状的意义

Logo设计中使用形状心理学的5种方式-上海logo设计公司设计教程


13.掌握网格和结构


国际专家的25个logo设计技巧-掌握网格和结构

送100元体验金棋牌,有人带我玩彩票说稳赚不赔XIANGGONGZHONGZHANSHIHUIBIAOJIHEJIEGOUDEJUTIXIJIERIYIPUBIAN,ERDesignStudioZUIJINDEDeliverooPINPAIYEBULIWAI。SHEJIJIGOUWULUNSHIZAIBehanceHUODribbleDENGZAIXIANPINGTAISHANG,HAISHIZAIZIJIDEWANGZHANSHANGZUOWEIXIANGMUANLIYANJIUDEYIBUFEN,DOUKEYIGONGKAIFABUTAMENDESUXIEBEN,HUOZHEFABUJISHEJICHUBANSHE。


国际专家的25个logo设计技巧-掌握网格和结构-Twitter

TwitterDEXINTUBIAOlogoSHEJIWEIRAOZHEYIXILIEHUSUODEQUANZIGOUJIAN,GAITUFUHE1:1.618DE“HUANGJINBILI”。


送100元体验金棋牌,最新森林舞会TONGCHANGZHEIXIEGONGZUOBAOKUOSHEJIGOUTUDEJISHUFANGMIAN,JIESHIHETAOLUNGOUCHENGQIJIEGOUDEWANGGEYIJIDINGYIXINGZHUANGDETEDINGQUXIANHEJIAODU。ZHEIYANGDEXIANGMUDUIYUNIDEGONGZUOLAISHUOKEYIZUOWEIBAOGUIDECANKAOZILIAO,BINGQIEKEYIBANGZHUSHIYONGCHOUXIANGDESHEJIYUANZE,BIRUHUANGJINBILIZAIYINGYONGCHENGXUZHONGBIANDEHUOYUEQILAI。


扩展阅读:


什么是Logo网格,为什么我们要使用它?


14.使用负面空间

国际专家的25个logo设计技巧-使用负面空间-NBClogo

JISHISHIZUIWEIMIAODEFUMIANKONGJIANSHIYONG,YESHIFEICHANGYOUXIAODE。DUIYUNBCLAISHUO,JIANGLIUGECAIHONGSEDESHUIDIBIANCHENGYIGEKONGQUEZHIXUYAOYIDIANDIANSHIJIAN。CONGMINGDISHIYONGSHANGBIAOZHONGDEFUMIANKONGJIANKEYIYINFAWEIXIAO,YONGZHIHUILAIBANGZHUPINPAIRENZHI。RUSHANGSUOSHU,LIANBANGKUAIDISHICHUNCUIYINSHUABIAOZHIlogoZHONGSHIYONGDEZHINENGFUMIANKONGJIANDEJINGCHANGYINYONGDELIZI,DANSHIYEYOUQITADALIANGFUHAOSHIYONGTADETUCHULIZI。QIAOMIAOERQIADANGDISHIYONGFUMIANKONGJIAN,YEKEYIJIANGDUOYUDEYIYIRONGRUDAOBIAOZHISHEJIZHONG,QIANGHUALETONGGUOJIANFAJIANHUAKEYIDAILAIGENGJIALINGRENNANWANGDEPINPAIBIAOZHIDELILUN。


扩展阅读:


上海logo设计公司欣赏:15+创意负空间标志logo设计


15.利用机智和幽默


国际专家的25个logo设计技巧-利用机智和幽默-亚马逊logo


Turner DuckworthDEYAMAXUNlogoSHEJIKANSHANGQUKENENGHENJIANDAN,DANTABAOHANLEDALIANGDENEIRONG—— JIANTOUANSHIKEHUMANYIDEWEIXIAO,ZHICHULECONGADAOZDEFANGSHI。


FUMIANDEKONGJIANZHISHITIGAORENSHIWEIXIAODEYIZHONGFANGSHI。WUJIAOXINGDECHUANGSHIHEHUOREN,WEIDADEAILUN·FULAICHE(Alan Fletcher)SHIZAIPINGMIANSHEJIZHONGYUNYONGJIANDANZHIHUIDEXIANQUZHIYI,ZHEIZHONGZUOFAYOUQISHIYONGYUBIAOZHISHEJI。ZUICHUYOUBeryl McAlhoneHEDavid StuartBIANXIE,ZUIJINYOUThe PartnersDENick AsburyHEGreg QuintonXIUDINGHEGENGXIN,KAICHUANGXINGDESHEJISHU《XINZHONGDEWEIXIAO:PINGMIANSHEJIZHONGDEJIZHISIWEI》SHIYIGELIXIANGDECANKAO,RUGUONIREZHONGYUZAINIDEZUOPINZHONGYINRUJIZHIHEMEILI,NEIMENIJIANGHUISHOUDAOBAOKUOFletcherZAINEIDESHIJIEDINGJIANRENWUDEQIFA。ZHENGRUQuintonHEAsburyZAI2016NIANBANDEJIESHAOZHONGSUOSHUODENEIYANG:“JIZHISHIDASHENGYI,DUIYUGUGE,PINGGUOHEKEKOUKELEDENGJURENDECHENGGONGSHIBUKEHUOQUEDE。ZHIHUIJIUSHIJIANGSHOUTIXIANGBIANCHENGTANXIANCHELIANG,BAXICHENQIBIANCHENGJIATINGPENGYOUDELIANJINSHU”。


送100元体验金棋牌,发底牌慢动作手法教学SECAIDEXINLISHIMIRENDE,BINGQIEZAIJIANLIPINPAIGUANLIANFANGMIANQIZHEJUZUQINGZHONGDEZUOYONG,WULUNNISHIZAIZHIZUOYIGEJIYUFUHAODEBIAOZHIHAISHIYIGEZIBIAO。


四、注意logo设计色彩


这里有五个logo设计技巧,可以帮助您在工作中使用色彩理论。


16.了解色轮


色彩理论的核心是色轮,它是以不同方式结合色彩的基本工具,最初由艾萨克·牛顿爵士(Isaac Newton)于1666年勾勒出来。最常见的版本以12种颜色为基础,以“RYB”色彩模型为基础。


在这里,原色是红色,黄色和蓝色,通过混合两种原色产生三种二次色(绿色,橙色和紫色)​​。最后,通过混合主要颜色和次要颜色创建六种三级颜色。


国际专家的25个logo设计技巧-注意logo设计色彩-色轮


送100元体验金棋牌,三副牌五人斗地主规则SELUNJICHUJIESHI:YOULIUZHONGZHUYAODEJIQIAO,KEYISHIYONGSELUNCHUANGJIANLINGRENYUKUAIDESECAIHEXIE。HUBUDEYANSEZAISELUNSHANGBICIXIANGDUI(RUHONGSEHELVSE,RUXILI,HUOLANSEHEHUANGSE,RUYIJIA)。 SECAIXIANGLEISIDEYANSEZAILUNZISHANGBICIXIANGLIN; ERSANYUANYANSEZAILUNZIZHOUWEIBAOHANLESANGEJUNYUNJIANGEDEYANSE。


国际专家的25个logo设计技巧-注意logo设计色彩-宜家logo


送100元体验金棋牌,P3开机号近100期YIJIADEBUSEPEISEFANGANKEYILIJISHIBIECHULAI,BINGQIEKEYIDAZAOCHUQIANGJINGERGAODUIBIDUDElogoSHEJI。QITAFANGANBAOKUOFENGEHUBU(SHIYONGYUZHUJISEBUSEXIANGLINDELIANGZHONGYANSE);JUXING,JIYULIANGGEHUBUDUIDESISEFANGAN;ZUIHOUSHIFANGXING,LINGYIZHONGSISEFANGAN,TABUTONGYUJUXING,YANSEJUNYUNFENBU。


扩展阅读推荐:


玩转logo色彩设计的4种方法-上海logo设计公司设计教程


17.细心管理logo配色方案


送100元体验金棋牌,知否棋牌怎么样SHANGMIANDEXUDUOSECAIHEXIEXUYAOZIXIDEGUANLI,CAINENGCHENGGONGDIYINGYONGZAIYIGEBIAOZHISHEJIZHONG,YANSEWANGWANGBUYINGGAIBEIDENGLIANGSHIYONG。


RUGUOSHIYONGGUODUBUSEKENENGGUOYUJILIE,LIRU,LEISIDEFANGANYOUXIANGFANDEWENTI:TAMENWENHEERYUEMU,DANQUEFADUIBIDU——NIYINGGAIXUANZEYIZHONGZHUSEDIAO,SHIYONGQITASEDIAOZUOWEIZHICHENG,ZHONGDIANZHIYOUYIZHONGYANSE。


国际专家的25个logo设计技巧-注意logo设计色彩-BP石油logo


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三原色方案的活力要大得多,但再一次选择三种主要的颜色。对于初学者来说,选择一个互补的方案是最安全的,因为对比和和谐有很好的自然平衡。

国际专家的25个logo设计技巧-注意logo设计色彩-火狐浏览器徽标logo


送100元体验金棋牌,大乐透2019年开机号和试机号FirefoxHUOHULIULANQIHUIBIAOlogoZHANSHILEYIGEHENHAODEFENLIEHUBUSEPEISEFANGAN。ZHUSEDIAOSHIHULIDECHENGSE,BEIDIQIUDELANSESUODIXIAO,HUANGSEBEIYONGZUOWEIBASHANGDEQIANGDIAOSE。


考虑到多余的颜色,长方形和方形的配色方案都是相对通用的,但是后者应该总是占主导地位,而且你应该特别注意温暖和冷色调之间的平衡。


扩展阅读推荐:


上海标志设计公司讲解常见的几种色系标志设计与标志色彩设计


18.使用颜色来控制情绪


国际专家的25个logo设计技巧-使用颜色来控制情绪-麦当劳logo


JIUXIANGYINGGUOBPSHIYOUGONGSIYIYANG,MAIDANGLAOlogoYESHIYIGELEISIPEISEFANGANDELIZI——WENNUANSEPU,HUANQIKUAILEHELEQUDEGANJUE。


NIXUANZEDEDIAOSEBANKEYIZUOCHUHUODAPOYIGEBIAOZHISHEJI,BUFENYUANYINSHIJIANDANDEMEIXUEYUANYIN,DANYEYINWEISECAIDEXINLILIANXIANG——WOMENZAIQIANYIYEDEBAOHAOSILILUNZHONGJIANDANDITIDAOLEZHEIYIDIAN。


在一个简单的层面上,颜色在光谱的温暖一侧——如红色和黄色——是大胆的、令人振奋的和充满活力的,而他们的冷藏箱则是蓝色和绿色的,散发着平静和含蓄的感觉。

当涉及到品牌时,这一点尤为重要:在情感层面上,从消费者的感受来看;但也在实际层面上,在市场上表现突出。

YUEDUWOMENDESHEJISHIZHINAN,ZAIPINPAIZHONGSHIYONGYANSEGENGDUODEZHEIYIDIAN。


19.研究行业颜色规范与趋势


国际专家的25个logo设计技巧-研究行业颜色规范与趋势


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为了在任何特定的市场领域实现基​​于色彩的突出点,第一步是了解当前的趋势是什么——例如,蓝色是金融行业常用的,而绿色经常被用于环保组织的品牌。有时候,避免显而易见的事情是值得的。


扩展阅读推荐:



20.不要忘记经典的黑色和白色


国际国家专家的25个logo设计技巧-不要忘记经典的黑色和白色-Woolmark标志


YOUYIDALIPINGMIANYISHUJIAFrancesco SarogliaSHEJIDEWoolmarkBIAOZHISHIDANSESHEJIDESHENGLI,BEIYUWEIYOUSHIYILAIZUIWEIDADEBIAOZHIZHIYI。


送100元体验金棋牌,超级大乐透应用下载ZAISUOYOUZHEIXIEGUANYUSECAIDETAOLUNZHIHOU,HENRONGYIWANGJIYIXIESHIJIESHANGZUIJUBIAOZHIXINGDElogoSHEJISHICHUNCUIDEDANSE,BINGQIANGLIEDIYUNYONGLEZHEIZHONGDIAOSEBANTIGONGDEXIANMINGDUIBI。DANGRAN,JISHINIDEZHUYAOlogoSHEJISHILIANGLIDECAISE,TARENGRANXUYAOZAIBUTONGDEYINGYONGCHENGXUZHONGYIHEIBAIDEFANGSHIGONGZUO。RUGUONIDEBIAOZHISHEJISHIYONGYANSELAIBIAODAYIYI,QINGKAOLVZAIYANSEBEIQUCHUSHIRUHEFANYINGYIYI。YOUSHIZHEIKENENGYIWEIZHEJISHIGAIBIANSHEJIZHONGBUTONGYUANSUZHIJIANDEDUIBI,DANTAMENZAIDANDIAOZAIXIANSHIRENGNENGCHUANDAYIYI。


扩展阅读:


一组高档简洁的黑色标志设计欣赏


五、处理好logo设计的最后阶段


logoBUSHIGULICUNZAIDE:TAMENXUYAOBEIYINGYONGZAIZHENGGEPINPAISHEJIZHONG。YIDANNIWANCHENGLENIDElogoSHEJI,ZUIHOUDEJIEDUANJIUSHIBATAZUOWEIGENGGUANGFANDEPINPAIJIHUADEYIBUFENLAISHIXIAN。ZHEILIYOUWUGElogoSHEJIXIAOTIESHI,YIWANCHENGZHEIGEZHONGYAODEZUIHOUJIEDUAN。


21.看看别人什么意见,防止有明显的错误


国际专家的25个logo设计技巧-看看别人什么意见-巴西东方研究学院logo


BAXIDONGFANGYANJIUXUEYUANDElogoDEQIYI,YINFAHENDUOZHENGYI。


BUYAODIGUDIER(HUODISAN)SHUANGYANJINGDEJIAZHI,TAMENKEYIBANGNIZHAOCHUNIZAISHEJIJIEDUANKENENGCUOGUODEDONGXI。YIDANNIWANCHENGLENIDElogoSHEJIGAINIAN,ZONGSHIYAOHUASHIJIANLAIJIANCHATADEYIXIANGBUDAODEWENHUAWUJIE、YINGSHE、BUXINGDEXINGZHUANGHEYINZANGDEWENZIHEYIYI。XUDUOlogoSHEJIGONGSISHEJIGONGZUOSHIDOUZHUZHANGZAIQIANGSHANGZHANSHIZUOPINJINXINGYANJIUGONGZUO,YIBIANJINXINGBUDUANDETONGXINGPINGSHEN,DANSHIRUGUONISHIYIWEIDULIDEZIYOUZHIYEZHE,NEIMEJIUSHIZHEZHAOYIXIEZHIDEXINLAIDETONGSHILAIGUANZHUNIDEGONGZUO,DANGRANYEYAOHUIBAOTAMENDEZHICHI。


扩展阅读:


标志设计应该极力避免的8个错误-上海标志设计公司


22.开发设计品牌领域的其余部分 


国际专家的25个logo设计技巧-开发设计品牌领域的其余部分


logo设计只是品牌设计计划的一小部分,它应该与其他激活点一起开发,作为更广泛的“品牌世界”的一部分。


送100元体验金棋牌,今晚开奖号码 中国体育彩票ZHEIGECISHIShoreditchJIGOUSomeOneDEPINPAIHUAGUOCHENGBUKEHUOQUEDEBUFEN。ZHENGRULIANHECHUANGSHIRENXIMENG·MANQIPU(Simon Manchipp)ZAISHANGMIANDUIDIANNAOYISHUDESHIPINCAIFANGZHONGZHICHUDENEIYANG,ZHEISHIYAOSHIXIANBUTONGYUANSUZHIJIANDELIANGUANXINGERBUSHIJIANDANDEYIZHIXING。“YIZHIXINGSHIDANDUJIANJIN,MEITIANDOUSHIYIYANGDE,”TAGANTANDAO。“NINGJULISHIBUTONGDE:YIGEGENGLINGHUO,GENGCONGMINGDEZUOSHIFANGSHI。”


23.考虑如何使它有活力


送100元体验金棋牌,双色球7加1多少钱一注ZAIXIANDAIPINPAISHICHANGZHONG,ZHENGTIANZUOZAIJIAOLUOLISHEJIJINGTAIlogoZUOPINSHIBUGOUDE,KAOLVYIXIANISHEJIDElogoRUHEZAISHUZIYINGYONGZHONGHUOYUEQILAI,BINGZAIBIYAOSHIYUDONGHUAHUODONGHUAZHIZUOZHUANJIAHEZUOTANSUOQIQIANLI。XIANZAIYOUHENDUOTONGGUODONGHUASHIXIANDElogoSHILI:SHOUXIAN,Sagmeister&WalshDEFunctionEngineering(GONGNENGGONGCHENG),WEIJIALEYIZHONGQIAOPIDE,MeccanoBANDENIUQU。QICI,BANGDEDEHEERXINJIYISHUDAXUEWANQU,NIUQUHEBIANXING,YIZENGQIANGXINGHAOZHUDAOlogoSHEJIDEDONGGANHEXIANDAIGAN。


送100元体验金棋牌,双色球开奖四个红号是多少钱SUIZHEVRGEMINGDEJIXU,YUELAIYUERONGYIHUODEGENGXIANJINDESHENLINQIJINGDEPINPAITIYAN。JINNIANLAI,PINPAIDAILIJIGOUYETANSUOLESHENGCHENGSHEJIHEYONGHUCANYUDEQIANLI,WEIlogoSHEJIYINRULEGENGJIADONGTAI,BUKEYUZHIDEZUJIAN。DANGRANZHEIBINGBUZONGSHINENGSHIXIANDE,DANSHIYAOBAOCHIKAIFANGDETAIDU,JINKENENGDICHANGSHIXINJISHU。


扩展阅读:


上海logo设计公司分享40个超酷超炫的有创意的logo动画特效GIF


24.帮助客户推出整套品牌形象


国际专家的25个logo设计技巧-帮助客户推出整套品牌形象


手册2,由Spin设计,由UnitEditions出版,是对品牌指南世界的一个有趣的洞察。


WANZHENGDEPINPAISHIYONGZHUNZE,YEJIUSHIlogoJICHUGUIFANHEVIJICHUGUIFAN,YINGHANGAICONGYANSEXUANZEDAOSHIYONGlogoSHEJIDEZUIXIAOHEZUIDACHICUN、DINGWEIGUIZE、JIANJU——BAOKUOQITASHEJIYUANSUDEJINQU——YIJIRENHEMINGQUEDEJINJI,RULASHENHUONIUQU。YIXIEJIGOUDUITAMENFASHI,QUEBAOXIANGKEHUDENEIBUTUANDUIJINXINGPINGWEN、YIZHIDEJIAOJIE;LINGYIXIERENZERENWEI,TAMENKENENGGUOYUKEKE、GUOYUGUIFAN。YISHEJIWEIZHONGDIANDEYINBANBENYICHUBANLELIANGBENSHU,FENBIELAIZISHIJIEGEDIDEZUIJIASHIJIANFANLI——SHOUCE1HESHOUCE2——WEINIDEGONGZUOSHISHUJIATIGONGWUJIADECANKAOSHUMU,YIBANGZHUNIZHAODAOZHENGQUEDEFANGFA。


25.处理公众批评,吸引公众参与


国际专家的25个logo设计技巧-处理公众批评,吸引公众参与-英超logo


和去年的Airbnb一样,DesignStudio对英超联赛品牌形象的高调重塑引起了来自传统球迷的批评。


ZAIGUOQUDEJINIANLI,SHEJIAOMEITIBIANDEYUELAIYUEPUBIAN,MEIGERENHETADEGOUDOUDUISHEJICHANSHENGLEYIJIAN。YINCI,ZHEIZUIHOUYIDIANYIJINGCONGOUERDEFANNAOFAZHANDAORENHEYIGERENDOUYINGGAIJIZHUDEXIANGDUIGAODIAODEPINPAIZHONGSUYUNDONG。ZHENGRUWOMENSHANGMIANSUOTIDAODE,YIGEWEIDADEPINPAIJIHUABUJINJINSHIYIGElogoSHEJI,ERSHIZAITwitterDENGPINGTAISHANG,DANGYIGEXINFABUDEXIANGMUCHANGCHANGBEIYIGEXINGXIANGSUOBAOGUO,ZHEITONGCHANGSHIGONGZHONGSUOGUANZHUDEDIYIGEYESHIWEIYIDESHIQING。


国际专家的25个logo设计技巧-处理公众批评,吸引公众参与-Mozilla 品牌logo


ZAIGUOQUDEJINIANLI,ZONGBUWEIYULUNDUNDEDesignStudioZAIJICIJINGLILEZHEIZHONGFANDAN,SHOUXIANSHIZAIAirbnbSHANG,ZAIZUIJINDEYINGCHAOLIANSAIZHONG,KEYIKANDAOTASHIRUHECHULISHEJIAOMEITIPIPINGDE。


YUEHANXUNYINXING(Johnson Banks)DEKAIYUANRUANJIANMozilla PINPAIZHONGXINSHEJIXIANGMU,LIYONGZAIGONGZHONGPINGXUANSHANCHUSHAIXUANCHUHESHIDECHUANGYILUXIAN,BINGZAIDONGSHIHUISHANGHUODELEJIESHOUJohnson BanksDUISHEJIYUELAIYUEGANXINGQU,BINGZAISHEJIGUOCHENGZHONGLIYONGMozillaDEYIGEWANQUANKAIYUANDEPINPAI——ZAIGUOCHENGDEGUANJIANJIEDUANRANGGONGZHONGCANYUQIZHONG,BINGSHITAMENNENGGOUZHANGKONGXUANZEDECHUANGYILUXIAN。


PIHOUYIDIAN,DAISHANGYOUJIAZHIDEFANKUI,RANGQITARENLAIWEINISHAIXUANSHAIXUAN。


logoSHEJIJIQIAOZHISHIJIAOCHENG,SHANGLVEGUANGGAO,SHANGHAIlogoSHEJIGONGSI,SHANGHAIPINPAISHEJIGONGSI。

 

BENWENWANGZHI:http://rkkmky.fun/news_info.asp?id=3088,SHANGLVEGUANGGAOGONGSIBANQUANSUOYOU,YUANCHUANGWENZHANG,ZHUANZAIQINGZHUMINGCHUCHU。


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